Toys R Us is still trying to make a comeback following the chain's seeming demise five years ago – this time by opening its second brick-and-mortar location in the largest mall in the U.S. The toy ...

Toys R Us has massive expansion plans for this holiday season. The toy retailer announced 100 days before Christmas, that it would be experiencing “its largest growth year yet.” Most of the growth is ...

Toys R Us kids are all grown up, and now many of them will be able to revisit the giant toy store that was a central part of their childhood. Like a zombie slowly being awakened from the dead, Toys R ...

If the upcoming movies based on Lego, Matchbox, and other childhood toys weren’t enough for you, next up is… a Toys ‘R’ Us movie? Yes, really. Per Variety, the toy store chain is coming to the silver ...

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. This article is more than 2 years old. A scene from ...

On Monday, Toys “R” Us announced that it had partnered with an ad agency called Native Foreign to create what it calls “the first-ever brand film using OpenAI’s new text-to-video tool, Sora.” OpenAI ...

Toys “R” Us is making a comeback in North Carolina. At its peak, Toys ‘R’ Us was the go-to toy store in America, with more than 700 nationwide. It was the go-to store for everything from stuffed ...

Looking to boost sales this holiday season, Toys "R" Us is once again opening new stores. The toy retailer announced on Oct. 16 it will open more than 30 locations in the U.S. for the winter holiday ...

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Babies "R" Us shops will start to appear in Kohl’s this fall. That will happen over the next few months as the retailer launches more and more of the 200 total in-store Babies "R" Us shops it said ...