To understand the practical challenges of indoor augmented reality applications on smartphones, researchers conducted 113 hours of extensive experiments and case studies over 316 patterns to determine ...

Johnson & Johnson marketing chief Kim Kadlec just provided a reality check about the future of marketing. Actually, she provided several of them. She gave a really powerful example of how brands can ...

Every company knows that experimenting with new technology is critical to keep pace with today’s competitive market. But with $1.7 billion of investments pouring in across both virtual reality (VR) ...

Augmented Reality (AR), unlike virtual reality (VR), integrates digital information within a user's environment. It provides an interactive version of the real world, offering functionality from ...

Instances of AR failure: (a) Over a period of few frames, virtual objects drift in the virtual world due to tracking failure. (b, c) Virtual objects (tables and chairs) shift globally due to ...